Published 25 April 2023

10 min read

Lucid is a humble direction that advocates simplicity and embracing pause to find balance in a busy world. Health, comfort and stability are core values, along with resourcefulness and pursuing beauty in the overlooked.

Pragmatism and reduction are communicated in a light and refreshing palette of soft pastels and clean tones, while natural materiality speaks of honest production and transparency. Aesthetics are pared back yet elegant, combining cutting-edge technologies and ancient craftsmanship for compelling contemporary design.

Colour & Materials S/S 2025: Lucid

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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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Sustainable Materials for a Resilient Future

Sustainable Materials for a Resilient Future

Sustainable Materials for a Resilient Future

Sustainable Materials for a Resilien...

Sustainable Materials for a Resilient Future

As climate change and global pressures reshape resource availability and costs, businesses must embrace resilient materials that can withstand extreme conditions and adapt to scarcity. By focusing on renewable naturals and bio-based composites, this report highlights practical solutions for low-impact, futureproof...

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