The Rise of Retinol: Beauty’s Hero Ingredient
From abrasive anti-ager to supreme multitasker, perceptions of retinol are changing as new formulas and encapsulation delivery systems increase the efficacy and accessibility of this hero ingredient. In this report, we explore market challenges and future opportunities for brands answering the consumer call for retinol.
Market Overview
Innovation in Safety & Efficacy
Natural & Gentle Alternatives
Demand for retinol is rising rapidly, and not just from the expected mature consumer base as the ingredient’s multifunctionality becomes more widely celebrated. While brands explore opportunities, new legislation and inappropriate usage present challenges that need to be addressed.
Demand for retinol is rising rapidly, and not just from the expected mature consumer base as the ingredient’s multifunctionality becomes more widely celebrated. While brands explore opportunities, new legislation and inappropriate usage present challenges that need to be addressed.
Summary
Market Overview | Demand for retinol is rising rapidly, and not just from the expected mature consumer base as the ingredient’s multifunctionality becomes more widely celebrated. While brands explore opportunities, new legislation and inappropriate usage present challenges that need to be addressed. |
Innovation in Safety & Efficacy | Application, formula and delivery technology is improving the benefits of retinol for skin while also making it safer to use, a commercial win-win. |
Natural & Gentle Alternatives | Retinol is typically synthesised in a lab, alienating chemophobic and ‘clean’-oriented consumers, as well as those with typically sensitive skin (estimated at between 40-70% of the global population). Cosmetic developers are working hard on natural alternatives, while brands are championing less aggressive derivatives and alternatives such as bakuchiol. |
The Rise of Retinol: Beauty’s Hero Ingredient
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Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
