The 'Now Age’ Beauty Boom

Published 22 June 2023

Author

8 min read

Evolving our New Ways With New Age Beauty report, we explore how alternative therapies, products and brands are developing alongside consumer attitudes towards spirituality, vibrational alchemy and cosmic manifestations. A mystical-in-the-mainstream proposition, this is woo-woo for the ‘now age’.

The Power of the Cosmic

Magick & Herbalism

Vibrational Alchemy

Energetic Healing

The allure of deep space and its wonders inspires products and brands in terms of both shimmering aesthetics and spiritual connection. The moon emerges as a key source of product development and ritualistic inspiration, while astrology and the zodiac infiltrate surprising categories, such as supplements.

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Based on the grounding principle of nature as healer, both herbalism and witchcraft surface as edgy movements, infiltrating mainstream beauty and wellness offerings.

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Products and services are engaging with healing energies and enlightening vibrations for body and mind wellness. Crystal-infused products continue to prevail in beauty, while treatments to engage the body’s chakras and optimise its aura will attract the 45% of global consumers who want brands to surprise and delight them.

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Sensory combinations of light, sound, touch and smell come together as guided skincare meditations, stimulating fragrance blends and nourishing body treatments that speak to a growing trend for energetic healing of mind and spirit.

The 'Now Age’ Beauty Boom

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Topics

Fragrance

Health & Wellness

Ingredients

Race and Cultural Diversity

Skincare

Children & Youth

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