Treatments popular among elite athletes (such as cryotherapy) are now wellness staples, and new Harvard research promises whole-body age reversal in a single pill. It’s beauty’s time, with big businesses now investing in longevity research, influencers promoting at-home anti-ageing hacks and high-end formulations reaching wider demographics. 

Hyper-luxury brands are presenting the future of anti-ageing beauty for the ultra-elite with cutting-edge science in next-gen skincare, personalised solutions and futuristic devices. Meanwhile, anti-ageing haircare emerges as a burgeoning avenue.

Breakthroughs in understanding how humans age have introduced a new and more specific beauty and anti-ageing lexicon. A library of novel ingredients is flooding the market in topical skincare, supplements and treatments.

Longevity beauty and wellbeing offerings are taking a holistic, inside-out approach, with supplement/skincare hybrid models, high-end spas and hotels providing full-body ageing makeovers and new in-clinic machines promising rejuvenation from within.

The future of longevity beauty lies in prevention and opens up the demographic share to embrace younger age-averse audiences. Products that protect against environmental and external damage also feed into preventative care and will command more attention as we navigate extreme temperatures and ultraviolet (UV) radiation in the coming years.