Published 14 February 2024

8 min read

Thanks to the influx of age-hacking longevity exploits in health and wellness, consumers’ approach to ageing is shifting dramatically. Now, the buzzword is bleeding into beauty, with novel ingredients and science-forward treatments promising to slow (and even reverse) the signs of ageing in skin and hair as luxury’s next big frontier.

Longevity’s Beauty Transition

High-Performance Products: Biohacking Beauty

Future Long-Life Ingredient Trends

360° Living: Beauty Is Inside Out

Priming for Prevention

Treatments popular among elite athletes (such as cryotherapy) are now wellness staples, and new Harvard research promises whole-body age reversal in a single pill. It’s beauty’s time, with big businesses now investing in longevity research, influencers promoting at-home anti-ageing hacks and high-end formulations reaching wider demographics. 

Treatments popular among elite athletes (such as cryotherapy) are now wellness staples, and new Harvard research promises whole-body age reversal in a single pill. It’s beauty’s time, with big businesses now investing in longevity research, influencers promoting at-home anti-ageing hacks and high-end formulations reaching wider demographics. 

Summary

Longevity’s Beauty Transition

Treatments popular among elite athletes (such as cryotherapy) are now wellness staples, and new Harvard research promises whole-body age reversal in a single pill. It’s beauty’s time, with big businesses now investing in longevity research, influencers promoting at-home anti-ageing hacks and high-end formulations reaching wider demographics. 

High-Performance Products: Biohacking Beauty

Hyper-luxury brands are presenting the future of anti-ageing beauty for the ultra-elite with cutting-edge science in next-gen skincare, personalised solutions and futuristic devices. Meanwhile, anti-ageing haircare emerges as a burgeoning avenue.

Future Long-Life Ingredient Trends

Breakthroughs in understanding how humans age have introduced a new and more specific beauty and anti-ageing lexicon. A library of novel ingredients is flooding the market in topical skincare, supplements and treatments.

360° Living: Beauty Is Inside Out

Longevity beauty and wellbeing offerings are taking a holistic, inside-out approach, with supplement/skincare hybrid models, high-end spas and hotels providing full-body ageing makeovers and new in-clinic machines promising rejuvenation from within.

Priming for Prevention

The future of longevity beauty lies in prevention and opens up the demographic share to embrace younger age-averse audiences. Products that protect against environmental and external damage also feed into preventative care and will command more attention as we navigate extreme temperatures and ultraviolet (UV) radiation in the coming years. 

Longevity Beauty: New Age-Defying Treatments

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