Gen Z’s Preventative Ageing Journey
Published 08 July 2024
With age anxiety gripping Gen Z, preventative skincare and anti-ageing treatments are booming, including early use of injectable fillers. Increased awareness of environmental and lifestyle stressors such as UV radiation, sugar consumption and sleep deprivation are sparking holistic self-care amongst this demographic, supplemented with sensorial products for a dopamine boost.
Decoding Gen Z’s Attitudes to Ageing
Project Pre-juvenation
Harnessing the Feel-Good Factor
Lifestyle Wellness: Healthy Ageing
While anti-ageing skincare routines previously began around age 30, the advent of social media has shifted timeframes forward – 70% of Gen Zers use anti-ageing products every single day (Circana, 2024). Add to this a fear of ageing inherited from Gen Xers and millennials, and 20-somethings are facing a perfect storm of skin insecurity.
While anti-ageing skincare routines previously began around age 30, the advent of social media has shifted timeframes forward – 70% of Gen Zers use anti-ageing products every single day (Circana, 2024). Add to this a fear of ageing inherited from Gen Xers and millennials, and 20-somethings are facing a perfect storm of skin insecurity.
Summary
Decoding Gen Z’s Attitudes to Ageing | While anti-ageing skincare routines previously began around age 30, the advent of social media has shifted timeframes forward – 70% of Gen Zers use anti-ageing products every single day (Circana, 2024). Add to this a fear of ageing inherited from Gen Xers and millennials, and 20-somethings are facing a perfect storm of skin insecurity. |
Project Pre-juvenation | From potent plumping facial serums to brightening depuffing eye treatments and next-gen LED devices, 77% of zillennial skincare enthusiasts are taking a preventative approach to skincare routines (Deinde, 2024). Up to date on the latest active ingredients, science-backed formulas and anti-ageing hacks thanks to TikTok algorithms, Gen Z is looking for efficacy, authentic reviews and newness. |
Harnessing the Feel-Good Factor | Wracked with anxiety thanks to viral TikTok trends such as “Gen Z is ageing like milk", is a real problem for young people. With 81% of UK beauty consumers interested in feel-good personal care (Mintel, 2022), brands are creating dopamine-boosting skin health products with cocooning textures, functional fragrances and desirable packaging. |
Lifestyle Wellness: Healthy Ageing | Borrowing from previous generations’ hard-partying #indiesleaze and #cleangirl wellness trends, Gen Z has a flexible approach to wellbeing. That said, this cohort recognises the value of sleep and understands how lifestyle, diet, and other environmental stressors can affect the skin – and is keen to find solutions. |
Gen Z’s Preventative Ageing Journey
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