With ultraviolet (UV) radiation levels rapidly rising in our heating world, suncare (a global market already worth over $13bn – iMarc, 2023) is snowballing as consumers seek new ways to protect themselves. In response, big businesses are backing innovative suncare strategies that encourage everyday engagement alongside smarter boosted formulas and surprising formats.

The environments we live, work and exercise in are coming under extra scrutiny as rising levels of pollution, heat and external aggressors contribute increasingly to health, wellness and beauty concerns. Innovations in pollution-protective skin and haircare combat oxidative stress, while brands are also turning their attention to athletes competing in extreme environments.

In a crowded, continuously evolving beauty market, consumers can be more selective and are looking for smarter, more functional and hardworking products. Brands must devise climate care solutions with products designed around hardy, extreme-environment ingredients that encourage resilience. Cooling cosmetics tap into sensorial cues while offering relief in hot weather, and new high-performance claims cater to longwear needs. 

International tourism is expected to fully recover to pre-pandemic levels in 2024, with initial estimates pointing to 2% growth above 2019 (UN Tourism, 2024). The post-Covid travel boom shines a spotlight on seasonal cosmetics and personal care designed for different climates. Portable, convenient formats also resonate, providing a blueprint for products in an increasingly nomadic future.