
Published 26 August 2024
A surge of digital tools is prompting travel brands to reconsider how technology influences consumer experiences. While generative artificial intelligence (AI) is helping upgrade hotel-guest engagement and streamline trip planning, shrewd brands are also deploying tech to accelerate passport control and simplify cross-border communication.
As consumer trust in digital wallets and identity verification tools grows, the travel sector is deploying these technologies to streamline the complexities of international trips. Airports are installing ID-free (biometric-based) passport controls (see The Future Airport 24/25), while consumers are benefitting from a boom in easy-to-use and cost-effective international payment apps.
As consumer trust in digital wallets and identity verification tools grows, the travel sector is deploying these technologies to streamline the complexities of international trips. Airports are installing ID-free (biometric-based) passport controls (see The Future Airport 24/25), while consumers are benefitting from a boom in easy-to-use and cost-effective international payment apps.
Smart brands are deploying tech to give travellers more control when it comes to planning their dream holiday. For some, that means leveraging AI to coordinate itineraries around hyper-niche requests. For others, that means integrating browser apps and APIs to streamline the process of price comparison and booking complex stays.
Hotels and hospitality brands are investing in AI concierges that answer all manner of guest queries, from cleaning requests to local restaurant recommendations. These digital helpers advance the AI platforms we highlighted in Travel + AI: Top 3 Trends, offering high-touch hospitality for vacation rentals and small (potentially understaffed) hotels.



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