
Published 29 January 2024
With 97% of Americans considering their pets part of the family (Pew, 2023) and the global pet care market predicted to reach $369bn by 2030 – up from $235bn in 2022 (Fortune, 2022) – pet care brands are eager to innovate their products. We highlight three pet food-tech innovations spotted at CES 2024 in Las Vegas (January 9-12).



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