- Pets Pick their Foods: Calling attention to canine tastebuds, Korean pet food producer Salad Pet showcased its palatability test kit and app at CES. This allows dogs to taste a variety of foods, while the owners record their levels of interest in each one on the app. The app then sorts the results into one of 36 taste profiles, giving owners insight into their pet’s preferences.
- Faster, Fresher Dog Food: US-based ChefPaw presented its dog food maker, which claims to produce fresh dog food in 40 minutes. Alongside the device, ChefPaw also provides a webpage containing veterinarian-approved recipes with high nutritional value. The decision to cook for their pooches reflects increased interest in pet health; 66% of American pet owners worry about their animals’ health conditions (American Psychiatric Association, 2023), and 36% of US dog owners are willing to spend $4,000+ on life-saving care (Forbes, 2024).
- Feeding Pets Remotely: Focusing on remote pet care, US electronics company RCA launched its automatic remote pet feeders at CES. The smart feeders are available in two models (with or without a camera) and contain a six-litre feeding compartment for storing dry food. The camera model allows owners to check in on their furry friends during the day. See also robotic companion Oro by Delhi-based Ogmen Robotics, which can feed pets at home, in CES 2024: Personal Electronics.
See Catering to Pet Families for more on consumers’ relationships with their animals.