
Published 18 January 2023
Brynn Valentine
London-based premium ethical knitwear brand Sheep Inc is evolving supply chain transparency while educating consumers on eco-ethical farming via a “Farmflix” docuseries. Its 24/7 real-time on-farm cameras and NFC (near-field communication) tags on all garments allow 360° visibility on how the clothes are made.



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The Youth Marketing Strategy Festival 2026 (YMS, May 21, London) assembled agencies, strategists and brands including Adidas, KFC, Expedia, Oatly, Boots and Currys to discuss engaging Gen Zalpha. Vital topics included new spending personas, weird content and chaos marketing, the ‘laws of cultural relevancy’,...