Omni-Channel Retail: Upgrades & Innovations
Published 18 May 2023
Marta Mąkolska,
Katie BaronBrands with strong omnichannel engagement strategies can expect to see a 9.5% yearly increase in revenue (see Key Stats), validating the race to upgrade or embrace tech linking stores, mobile and e-commerce, and more. We chart the experience-unifying concepts, including hyperconnected fitting rooms, digitally networked shops, profile-syncing swing tags, and codes enabling 360° retail journeys.
The Ultra-Connected Fitting Room
Pocket PAs: Digitally Networked Stores Personalise the IRL Experience
Cracking the (QR/Bar) Code: Tags That Do More
Whether offering pre-bookable in-app room/product reservations or interactive in-room screens connecting product IDs and customers’ online profiles, ultra-smart changing rooms add considerable value to savvy clothing brands’ propositions. From Dubai to America, the wish-list or save-for-later functions provide a useful longer-term perspective on consumer preferences and behaviours.
Whether offering pre-bookable in-app room/product reservations or interactive in-room screens connecting product IDs and customers’ online profiles, ultra-smart changing rooms add considerable value to savvy clothing brands’ propositions. From Dubai to America, the wish-list or save-for-later functions provide a useful longer-term perspective on consumer preferences and behaviours.
Megabrands, like Nike, have upgraded their apps to deliver more omni-individualised experiences in-store (83% of Americans want personalised shopping experiences; BlueConic, 2022), creating 360° loops between consumers’ interactions in specific environments and their online profiles. Resembling a pocket PA, the more detailed the profile, the richer the store experience, including recommendations, comparisons and notifications.
Astute retailers are using consumer-ready bar/QR code scanning to cultivate a 360° experience (see Key Stats for the self-scanning uptick). These tools synchronise in-store visits with customers’ online profiles – saving items to wish lists, adding them to digital baskets, enabling easy reselling, or even (with geolocational trolleys for grocery) tracking and ticking off items on pre-created lists.
Omni-Channel Retail: Upgrades & Innovations
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