Published 14 December 2023

10 min read

Miami Art Week remains a fertile playground for artistic brand expression, promotion and collaborative stretch. From high fashion houses, auto and alcohol brands to a titan of toy making, we highlight four trends offering inspiration from the 2023 edition (December 4-10), including adventures in experiential artificial intelligence (AI) (and real-life surrealism), super natural energy, heritage remixed and nostalgia-tinted playscapes.

1: Super Natural Energy

2: Surrealism IRL: Adventures in Experiential AI

3: Heritage Remixed, and on the Road

4: Kidulting & The Liberation of Play

Echoing new concepts detailed in Global Store Openings: Winter 2023 (see Ultra-Nature Reverence) and the future-positive messaging in Eco Comms: Summer 2023 (see Project Optimism), the grand imperative was to rethink our relationship with nature and indigenous cultures, including recasting green energy and biomaterials via a seductively inspirational design lens.

Echoing new concepts detailed in Global Store Openings: Winter 2023 (see Ultra-Nature Reverence) and the future-positive messaging in Eco Comms: Summer 2023 (see Project Optimism), the grand imperative was to rethink our relationship with nature and indigenous cultures, including recasting green energy and biomaterials via a seductively inspirational design lens.

Summary

1: Super Natural Energy

Echoing new concepts detailed in Global Store Openings: Winter 2023 (see Ultra-Nature Reverence) and the future-positive messaging in Eco Comms: Summer 2023 (see Project Optimism), the grand imperative was to rethink our relationship with nature and indigenous cultures, including recasting green energy and biomaterials via a seductively inspirational design lens.

2: Surrealism IRL: Adventures in Experiential AI

Tapping into the growing audience appetite for hyperrealism in physical environments as well as online (see Virtualised VM in Global Store Openings: Autumn 2023), several installations offered significant spatial inspiration by fusing virtual, AI-fuelled dreamscapes and surrealistic iconography with the tactile frisson of physical environments.

3: Heritage Remixed, and on the Road

Heritage matters: rounding off a year of luxury brands flaunting their heritage credentials via opulent travelling exhibitions (from Bulgari’s immersive Serpenti-collection celebrating showcase to Gucci Cosmos detailed in Evolving Luxury Retail: Trends & Opportunities), Swiss fine jeweller/watch-maker Cartier unleashed its roaming self-homage, while US resales site StockX and The Museum of Graffiti showcased the conjoined history of hip hop and sneakers.

4: Kidulting & The Liberation of Play

Homing in on the power of play, including the allure of nostalgia in new formats and the evolved notion of kidulting (childlike, now often encompassing mindfulness-inducing activities for adults), several brands backed inspirational playscapes and/or campaigns with an overtly liberating sense of playfulness. Embracing cultural diversity underscored more than one.

Miami Art Week 2023: 4 Experiential Trends for Brands

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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

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