
Published 13 June 2024
Marta Mąkolska
With Father’s Day (June 16) spending in the US alone expected to reach $22.4bn (NRF, 2024), shrewd brands are relaying fresh fatherhood narratives. Dove celebrates alternative father figures via real stories and a chance to be featured in The New York Times (NYT); Walmart’s animated short film depicts Black fatherhood, and Indian delivery platform Zepto plays on a rom-com trope.



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