
Published 10 May 2024
Mother’s Day (May 12 for most of the world this year) remains a commercial win, with US consumer spending alone expected to hit $33.5bn (NRF, 2024). From Teleflora’s film on loss of identity to motherhood, to Walmart’s star-studded ‘Moms Ask Moms’ TikTok series, we unpack four effective Mother’s Day campaigns.



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The FT Business of Luxury Summit 2026 (Puglia, Italy, May 17-19) saw luxury leaders convene to discuss the state of the luxury industry and its trajectory. Key topics included supply chain storytelling, the luxurification of sport, new gateways and channels, engineering culturally fluent expansion, and the changing face...