
Published 10 May 2024
Mother’s Day (May 12 for most of the world this year) remains a commercial win, with US consumer spending alone expected to hit $33.5bn (NRF, 2024). From Teleflora’s film on loss of identity to motherhood, to Walmart’s star-studded ‘Moms Ask Moms’ TikTok series, we unpack four effective Mother’s Day campaigns.



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Growing fears over AI displacing human agency and creativity and diminishing the quality of content (see Key Stats, including those on AI Slop) are spurring renewed appetite for human-made artistry. Globally, the number one thing consumers want brands to prioritise in 2026 comms is human-made content (