
Published 24 November 2023
With cost-of-living-driven bargain hunting increasing global spending by up to 22% across Black Friday and Cyber Monday (November 24-27), phygital-centric Gen Z-friendly strategies, loyalty-programme-boosting incentives and fear-of-missing-out (FOMO) tactics helped retailers drive growth. Elsewhere, brands acknowledged the 54% of European shoppers voicing environmental concerns with repairs and product-loaning alternatives (see Key Stats).



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