![Stylus](https://stylus-prod-cdn.azureedge.net/media/jbpb1egg/stylus_logo.png?anchor=center&mode=crop&rnd=132912987322500000)
Livestreaming: Local, Proto-Metaverse & Employee-Owned
Retail’s Digital Third Spaces
Localised Delivery Strategies
Scaling Hyper-Personalisation
Livestreaming is set to revolutionise American e-commerce, generating up to 20% of online sales by 2026 (McKinsey, 2021). Speakers including YouTube championed its potential to humanise brands; to ready both brands and associates for metaverse-based customer connections; and to localise digi-commerce by streaming from neighbourhood hubs – capitalising on pandemic-increased local affinity (see Leaning into Local).
Livestreaming is set to revolutionise American e-commerce, generating up to 20% of online sales by 2026 (McKinsey, 2021). Speakers including YouTube championed its potential to humanise brands; to ready both brands and associates for metaverse-based customer connections; and to localise digi-commerce by streaming from neighbourhood hubs – capitalising on pandemic-increased local affinity (see Leaning into Local).
Summary
Livestreaming: Local, Proto-Metaverse & Employee-Owned | Livestreaming is set to revolutionise American e-commerce, generating up to 20% of online sales by 2026 (McKinsey, 2021). Speakers including YouTube championed its potential to humanise brands; to ready both brands and associates for metaverse-based customer connections; and to localise digi-commerce by streaming from neighbourhood hubs – capitalising on pandemic-increased local affinity (see Leaning into Local). |
Retail’s Digital Third Spaces | Speakers outlined how forward-thinking brands are socialising e-commerce, creating proto-metaverse brand hubs and spearheading squad shopping. FabFitFun’s membership-based group-shopping expeditions spotlights the evolution of ‘multi-player e-commerce’, while PacSun’s entrepreneurial Roblox mini-game aims to build emotional resonance via in-game brand/consumer collaboration. |
Localised Delivery Strategies | Leading on from the pandemic delivery boom (see Innovating the Last Mile), logistics giants Uber and Instacart explored how delivery services are embedding themselves in local communities, powering neighbourhood-centric e-commerce. Meanwhile, LATAM brands Mercado Libre and Liverpool majored on how to navigate the incoming Latin American e-commerce boom. |
Scaling Hyper-Personalisation | Next-gen personalisation was a key topic at Shoptalk, with speakers including US personalised fashion e-commerce platform The Yes asserting that explicit personalisation should be made a marketing tenet. Meanwhile, French beauty powerhouse Sephora is further enshrining beauty’s review-centric culture by prioritising reviews from people who resemble the shopper. |
Shoptalk 2022: Powering Next-Gen Connection
![](https://stylus-prod-cdn.azureedge.net/media/sp1clxwt/pexels-mizuno-k-12912157.jpg?anchor=center&mode=crop&rnd=133257243654330000&width=1000&height=563)
![](https://stylus-prod-cdn.azureedge.net/media/ypcfls4x/y2k-cameras.jpg?anchor=center&mode=crop&rnd=133257243663170000&width=1000&height=563)
Topics
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
![](https://stylus-prod-cdn.azureedge.net/media/kpthbnlv/gettyimages-1351926458.jpg?anchor=center&mode=crop&rnd=133239596368770000&width=331&height=441)
![](https://stylus-prod-cdn.azureedge.net/media/kpthbnlv/gettyimages-1351926458.jpg?anchor=center&mode=crop&rnd=133239596368770000&width=331&height=441)
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.