Toy Fair London 2024
Published 05 February 2024
Toy Fair London celebrated its 70th anniversary at last month’s event (January 23-25). From plushies and board games to pretend play and educational formats, brands and products showcased a commitment to more inclusive, sustainable and healthier play. Value for money and the kidult segment were also identified as key opportunities.
Reuse & Repeat
Emotional Regulation
Sustainable Habits & Healthy Hobbies
Brands are creating toys with customisable surfaces and interchangeable parts, enabling boundless creativity before they are washed or taken apart to be replayed with. This fosters an enduring relationship with toys and avoids landfill for longer, offering greater value for money.
Brands are creating toys with customisable surfaces and interchangeable parts, enabling boundless creativity before they are washed or taken apart to be replayed with. This fosters an enduring relationship with toys and avoids landfill for longer, offering greater value for money.
Summary
Reuse & Repeat | Brands are creating toys with customisable surfaces and interchangeable parts, enabling boundless creativity before they are washed or taken apart to be replayed with. This fosters an enduring relationship with toys and avoids landfill for longer, offering greater value for money. |
Emotional Regulation | Toys are becoming tools for children to better understand and regulate their feelings, forming an important extension of their emotional education and support system. Fidget toys, mesmerising textures and scented products enhance calm and concentration, while childproof sleep-tech devices and bedtime buddies aid a good night’s sleep. |
Sustainable Habits & Healthy Hobbies | The toy market continues to encourage healthier lifestyles and consumption patterns by adopting planet-friendly manufacturing and championing responsible habits and conscious play. While sustainable innovation is resulting in cleaner materials that are safe for all, parents’ desire for analogue play is boosting screen-free STEM toys and games championing active movement. Meanwhile, inclusive representation is now a standard that all brands must meet. |
Toy Fair London 2024
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
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