New Dimensions in XR Entertainment: SXSW 2024
With Apple’s renewed push into mixed reality (via the 2024 launch of its Vision Pro headset) front of mind, at SXSW 2024 (Austin, March 8-16), innovative storytellers from film, gaming and animation, plus audience engagement experts, discussed strategies for the future of mixed reality (XR) entertainment. From emotionally impactful short-form storytelling, to next-gen geolocation experiences and elevated ‘entertrainment’, we unpack the highlights.
Extra Emotional Immersion: Shortform Storytelling in XR
XR ‘Entertrainment’: New Spaces for Wellbeing & Fitness
Next-Gen Geolocation & Site-Specific XR Concepts
SXSW’s XR Experience Exhibition, at the intersection of its film and tech streams, showcased new virtual reality (VR), augmented reality (AR) and mixed reality (XR) storytelling from some of the industry’s most creative minds. It was dominated by projects for headsets and tablets, inviting visitors to inhabit emotionally charged perspectives – from becoming a bereaved child’s imaginary friend, to occupying the sensory landscape of people with ADHD.
SXSW’s XR Experience Exhibition, at the intersection of its film and tech streams, showcased new virtual reality (VR), augmented reality (AR) and mixed reality (XR) storytelling from some of the industry’s most creative minds. It was dominated by projects for headsets and tablets, inviting visitors to inhabit emotionally charged perspectives – from becoming a bereaved child’s imaginary friend, to occupying the sensory landscape of people with ADHD.
Summary
Extra Emotional Immersion: Shortform Storytelling in XR | SXSW’s XR Experience Exhibition, at the intersection of its film and tech streams, showcased new virtual reality (VR), augmented reality (AR) and mixed reality (XR) storytelling from some of the industry’s most creative minds. It was dominated by projects for headsets and tablets, inviting visitors to inhabit emotionally charged perspectives – from becoming a bereaved child’s imaginary friend, to occupying the sensory landscape of people with ADHD. |
XR ‘Entertrainment’: New Spaces for Wellbeing & Fitness | Fitness and wellbeing sector disruptors are using immersive technology to blend content with coaching, creating interactive XR experiences with the capacity to change the self-care game. Supported by new wellbeing research, several experts discussed how active consumers are turning to virtually embodied communities for physical and mental health gains. |
Next-Gen Geolocation & Site-Specific XR Concepts | Outside of the home, XR experiences are turning people’s everyday surroundings into an interface for entertainment and connection. From in-car gamification that puts passengers in their own virtual driver’s seat, to people sharing personalised neighbourhood walking tours, several SXSW experts contemplated the direction of travel for geolocation-based projects whose digital layers add site-specific value. |
New Dimensions in XR Entertainment: SXSW 2024
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
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