AI Trends for Creators & Audiences: SXSW 2024
At South by Southwest (SXSW) 2024 (Austin, March 8-16), last year’s zealous attitudes towards generative artificial intelligence (AI) segued into more considered approaches tailored to newly documented audience appetites and creative concerns. Covering tools designed to inspire artistic ingenuity, prudent strategies for handling AI’s impact on news media, and tech for imaginative AI-entertainment futures, we outline the key takeaways.
AI Creative Aides for Music, Video & Images
Truth Trends: AI Authentication, Provenance & Assistance in News & Media
AI-Enhanced Audience Experiences
Demonstrating how using generative AI needn’t mean ceding (human) creative control was paramount throughout SXSW. Video platform Vimeo and AI music platforms Splice and Soundful (all US-based) tendered their tools as 'inspiration assistants' reliant on human ingenuity and skill, while American creative software company Adobe presented its tech as accessible aides unlocking 'super-creator' individuals and brands.
Demonstrating how using generative AI needn’t mean ceding (human) creative control was paramount throughout SXSW. Video platform Vimeo and AI music platforms Splice and Soundful (all US-based) tendered their tools as 'inspiration assistants' reliant on human ingenuity and skill, while American creative software company Adobe presented its tech as accessible aides unlocking 'super-creator' individuals and brands.
Summary
AI Creative Aides for Music, Video & Images | Demonstrating how using generative AI needn’t mean ceding (human) creative control was paramount throughout SXSW. Video platform Vimeo and AI music platforms Splice and Soundful (all US-based) tendered their tools as 'inspiration assistants' reliant on human ingenuity and skill, while American creative software company Adobe presented its tech as accessible aides unlocking 'super-creator' individuals and brands. |
Truth Trends: AI Authentication, Provenance & Assistance in News & Media | Many sessions urgently addressed AI’s impact on the media, specifically combatting fake content and defining and upholding transparency to protect the integrity of newsrooms and attend to increasingly distrustful audiences. But there was also cautious optimism about using generative AI to strengthen journalism, with precedent-setting examples already at play. |
AI-Enhanced Audience Experiences | Other sessions offered exciting angles on how AI can revolutionise entertainment for experience-hungry audiences, in digital and real-world realms. From playful interactive edutainment in galleries and personalised live entertainment guides to immersive virtual worlds in which spin-off TV and film stories will live, AI in the service of entertainment is the new cultural frontier. |
AI Trends for Creators & Audiences: SXSW 2024
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
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