The New World of Water Sports
Consumers are now spoilt for choice when it comes to the expansive selection of water sports on offer. From wakesurfing and breathwork-centred paddleboarding to waterway water immersion and wild swimming, sports and leisure brands are combining physical exercise with mental health benefits and engaging lifestyle activities. We dive into the new world of water sports.
Broadening Surf Culture
The New Paddleboarding Opportunity
Swimming on the Scene
Surfing continues to enchant participants, attracting an ever more diverse community of individuals enthusiastic about riding the waves. Leveraging this interest, leisure brands are making the sport more accessible by promoting optimal surfing spots in unconventional locations. Meanwhile, surfing’s sartorial style is getting a sophisticated makeover thanks to creative apparel and sportswear companies. For more on surfing’s ascent in sporting circles, read The New Sports-Leisure Landscape: 10 Trends Report 1.
Surfing continues to enchant participants, attracting an ever more diverse community of individuals enthusiastic about riding the waves. Leveraging this interest, leisure brands are making the sport more accessible by promoting optimal surfing spots in unconventional locations. Meanwhile, surfing’s sartorial style is getting a sophisticated makeover thanks to creative apparel and sportswear companies. For more on surfing’s ascent in sporting circles, read The New Sports-Leisure Landscape: 10 Trends Report 1.
Summary
Broadening Surf Culture | Surfing continues to enchant participants, attracting an ever more diverse community of individuals enthusiastic about riding the waves. Leveraging this interest, leisure brands are making the sport more accessible by promoting optimal surfing spots in unconventional locations. Meanwhile, surfing’s sartorial style is getting a sophisticated makeover thanks to creative apparel and sportswear companies. For more on surfing’s ascent in sporting circles, read The New Sports-Leisure Landscape: 10 Trends Report 1. |
The New Paddleboarding Opportunity | Paddleboarding is booming: the global stand-up paddleboard market is expected to reach $3.27bn by 2030, up from $1.55bn in 2022 (Credence Research, 2024). In line with this, operators are widening their appeal with unique thematic onboard experiences, from solving mystery riddles to practising yoga. Elsewhere, paddleboards are now doubling up as waterborne tents and two-person boats. |
Swimming on the Scene | As well as playing a positive role in physical and mental health, swimming offers a fruitful opportunity for fostering a sense of community. Banking on these benefits, urban developers are exploring ways to make the sport accessible for inner-city dwellers. Elsewhere, hospitality and leisure brands are premiumising swimming in the great outdoors. |
The New World of Water Sports
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Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
