Published 20 September 2024

8 min read

Creative mixologists are pulling inspiration from the culinary world to reframe which flavours belong in a cocktail glass. Rubbing alongside this is a return to joyful optimism as bars tap into playful retro references and create convivial communal experiences with drinks that look as good as they taste. Meanwhile, light, miniature and unique beverages appeal to sober curious punters.

Capturing Culinary Cues

Kitschy Hedonism

Mindful Mixing

Mixologists are flexing cocktail flavour norms by borrowing savoury-leaning ingredients from the culinary landscape. While this isn’t an entirely new concept, vegetables provide an ever-broadening spectrum of flavour and texture inspiration, and unusual meat derivatives offer an enhanced umami hit.

Mixologists are flexing cocktail flavour norms by borrowing savoury-leaning ingredients from the culinary landscape. While this isn’t an entirely new concept, vegetables provide an ever-broadening spectrum of flavour and texture inspiration, and unusual meat derivatives offer an enhanced umami hit.

Summary

Capturing Culinary Cues

Mixologists are flexing cocktail flavour norms by borrowing savoury-leaning ingredients from the culinary landscape. While this isn’t an entirely new concept, vegetables provide an ever-broadening spectrum of flavour and texture inspiration, and unusual meat derivatives offer an enhanced umami hit.

Kitschy Hedonism

Bars globally are tapping into a new wave of escapist, nostalgic joy – think updated takes on 1980s-inspired punch bowls, elevated jello shots and unexpected twists on 1990s and 2000s party classics, like cosmopolitans and appletinis. Read Revitalising Nightlife: New Ways to Socialise for more on this levity-driven approach.

Mindful Mixing

With a third of Gen Zers in Germany, France, Canada and Tokyo – plus 25% in the US – looking to have more low to no alcohol by volume (ABV) drinks (Bacardi, 2023), mixologists are developing unique imbibes that explore complex flavours sans booze. Beverages featuring lower-ABV spirits also appeal here, as do shrunken versions of stronger sips.

Mixology Trends 25/26

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Topics

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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

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Mixology Trends 25/26

Mixology Trends 25/26

Mixology Trends 25/26

Mixology Trends 25/26

Mixology Trends 25/26

Creative mixologists are pulling inspiration from the culinary world to reframe which flavours belong in a cocktail glass. Rubbing alongside this is a return to joyful optimism as bars tap into playful retro references and create convivial communal experiences with drinks that look as good as they taste. Meanwhile,...

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