Pioneering Protein Prototypes
Reengineering Waste
Serving Tomorrow’s Superfoods
Cultivating New Classics
Exploring the Elemental Edge
Researchers and scientists are stretching the realms of possibility in pursuit of new proteins. Here, focus spins to plentiful and sustainable ingredients that can function as viable meat, fish and dairy alternatives. From fruit fly larvae and woolly mammoth meatballs to ‘ghost protein’, the options are seemingly limitless. See also Look Ahead 2024: Food & Beverage.
Researchers and scientists are stretching the realms of possibility in pursuit of new proteins. Here, focus spins to plentiful and sustainable ingredients that can function as viable meat, fish and dairy alternatives. From fruit fly larvae and woolly mammoth meatballs to ‘ghost protein’, the options are seemingly limitless. See also Look Ahead 2024: Food & Beverage.
Summary
Pioneering Protein Prototypes | Researchers and scientists are stretching the realms of possibility in pursuit of new proteins. Here, focus spins to plentiful and sustainable ingredients that can function as viable meat, fish and dairy alternatives. From fruit fly larvae and woolly mammoth meatballs to ‘ghost protein’, the options are seemingly limitless. See also Look Ahead 2024: Food & Beverage. |
Reengineering Waste | Efforts must be made to reduce current levels of food waste, which amount to 1.3 billion tonnes annually, and would feed around three billion people if saved (Earth.Org, 2023). But to make this a reality, consumers must embrace unfamiliar and ‘uncomfortable’ ingredients, potentially including gene-edited edibles. |
Serving Tomorrow’s Superfoods | Society’s obsession with superfoods will continue as consumers strive to live long, vibrant, healthy lives. However, with myriad ‘miracle’ ingredients promoted for their wellness-supporting properties, the landscape is cluttered and confusing. Going forward, Stylus wagers that mushrooms will retain their superstar status, while less tempting ingredients like colostrum and duckweed could garner future fans. |
Cultivating New Classics | From lab-grown coffee to powdered ‘beer’ and cell-cultured oil, food developers are recalibrating traditional food and drink formats to conjure new iterations that deliver on nourishment, convenience and mouthfeel. Meanwhile, by 2030, our supermarket shelves could boast more novel varieties of fresh produce that offer enhanced taste, texture, and nutritional benefits. |
Exploring the Elemental Edge | Food and drink pioneers are using extreme climatic conditions – such as intense humidity or glacial temperatures – to deepen and diversify the flavour profiles of their products. As climate change threatens food production, these unusual methods could offer viable ways of ensuring global food security. Meanwhile, natural phenomena like stones and leaves could become atypical additions to menus. |
Food in 2030: Extreme Edibles


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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
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