Published 13 February 2024

18 min read

What are the foods of the future? Thanks to leaps in science and technology, tomorrow’s menu will be diverse, creative, and even provocative. From a sustainability perspective, unbridled (but always ethical) research and product development is critical: climate-threatened foods must be futureproofed, and new resilient edibles cultivated. Alongside this, wellness will also become a top concern for tomorrow’s ingredient developers.

Pioneering Protein Prototypes

Reengineering Waste

Serving Tomorrow’s Superfoods

Cultivating New Classics

Exploring the Elemental Edge

Researchers and scientists are stretching the realms of possibility in pursuit of new proteins. Here, focus spins to plentiful and sustainable ingredients that can function as viable meat, fish and dairy alternatives. From fruit fly larvae and woolly mammoth meatballs to ‘ghost protein’, the options are seemingly limitless. See also Look Ahead 2024: Food & Beverage.

Researchers and scientists are stretching the realms of possibility in pursuit of new proteins. Here, focus spins to plentiful and sustainable ingredients that can function as viable meat, fish and dairy alternatives. From fruit fly larvae and woolly mammoth meatballs to ‘ghost protein’, the options are seemingly limitless. See also Look Ahead 2024: Food & Beverage.

Summary

Pioneering Protein Prototypes

Researchers and scientists are stretching the realms of possibility in pursuit of new proteins. Here, focus spins to plentiful and sustainable ingredients that can function as viable meat, fish and dairy alternatives. From fruit fly larvae and woolly mammoth meatballs to ‘ghost protein’, the options are seemingly limitless. See also Look Ahead 2024: Food & Beverage.

Reengineering Waste

Efforts must be made to reduce current levels of food waste, which amount to 1.3 billion tonnes annually, and would feed around three billion people if saved (Earth.Org, 2023). But to make this a reality, consumers must embrace unfamiliar and ‘uncomfortable’ ingredients, potentially including gene-edited edibles.

Serving Tomorrow’s Superfoods

Society’s obsession with superfoods will continue as consumers strive to live long, vibrant, healthy lives. However, with myriad ‘miracle’ ingredients promoted for their wellness-supporting properties, the landscape is cluttered and confusing. Going forward, Stylus wagers that mushrooms will retain their superstar status, while less tempting ingredients like colostrum and duckweed could garner future fans. 

Cultivating New Classics

From lab-grown coffee to powdered ‘beer’ and cell-cultured oil, food developers are recalibrating traditional food and drink formats to conjure new iterations that deliver on nourishment, convenience and mouthfeel. Meanwhile, by 2030, our supermarket shelves could boast more novel varieties of fresh produce that offer enhanced taste, texture, and nutritional benefits.

Exploring the Elemental Edge

Food and drink pioneers are using extreme climatic conditions – such as intense humidity or glacial temperatures – to deepen and diversify the flavour profiles of their products. As climate change threatens food production, these unusual methods could offer viable ways of ensuring global food security. Meanwhile, natural phenomena like stones and leaves could become atypical additions to menus.

Food in 2030: Extreme Edibles

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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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