Celebratory Food + Drink Trends: The New Decadence
As people gather together to celebrate festive occasions, rituals – such as feasting, socialising, sharing and gifting – offer moments of merrymaking, escapism and connection. There are plenty of opportunities for brands to step in and enhance the feel-good factor with thoughtful products, services and experiences.
Milestones of Merrymaking
Redesigning the Festive Meal
The Convivial Treatscape
Food and beverage brands are sparking joy in the lead-up to Christmas with indulgent, exciting and more sustainable advent calendars bursting with new and much-loved food and drinks. The ritual of revealing one product per day remains an inspiring way to bring feelings of giving and generosity into the festive period.
Food and beverage brands are sparking joy in the lead-up to Christmas with indulgent, exciting and more sustainable advent calendars bursting with new and much-loved food and drinks. The ritual of revealing one product per day remains an inspiring way to bring feelings of giving and generosity into the festive period.
Summary
Milestones of Merrymaking | Food and beverage brands are sparking joy in the lead-up to Christmas with indulgent, exciting and more sustainable advent calendars bursting with new and much-loved food and drinks. The ritual of revealing one product per day remains an inspiring way to bring feelings of giving and generosity into the festive period. |
Redesigning the Festive Meal | As traditional celebratory meals become more diverse and eclectic (incorporating more plant-based eats, for example), they retain an aura of indulgence, premiumisation and flavour exploration. But meat is still firmly on the menu, with brands vying to offer dishes that are both sumptuous and ethical. To finish, desserts provide fun, joy and drama. |
The Convivial Treatscape | For individuals, snacks offer an exciting, low-commitment chance to experiment with flavour. Whether they’re relishing a moment of indulgent escapism or a quick pick-me-up nibble, festive snacking has something for everyone. Alongside this, brands are keen to provide opportunities for both prestige and casual/affordable gifting. |
Celebratory Food + Drink Trends: The New Decadence
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
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