Alcoholic Spirits Trends 23/24: Imbibe
Bold botanicals took centre stage at Imbibe 2023 as alcoholic spirit companies sought to outpace each other with clever flavour combinations. Meanwhile, other brands spotlighted planet-friendly and climate-resistant ingredients and production processes, as well as ways to create cleaner and healthier sips for wellness-seeking drinkers.
Eco-Ethical Liquids
Categories & Regions Rising
Cleaner Sips
Sustainability is top of mind for a growing cohort of alcohol consumers globally – nearly half (48%) of US drinkers say their purchasing decisions are positively influenced by a company’s sustainability or environmental initiatives (IWSR, 2023). At Imbibe 2023, brands bought into this concern via their use of ethically sourced ingredients, eco-farming methods, and progressive waste reduction practices.
Sustainability is top of mind for a growing cohort of alcohol consumers globally – nearly half (48%) of US drinkers say their purchasing decisions are positively influenced by a company’s sustainability or environmental initiatives (IWSR, 2023). At Imbibe 2023, brands bought into this concern via their use of ethically sourced ingredients, eco-farming methods, and progressive waste reduction practices.
Summary
Eco-Ethical Liquids | Sustainability is top of mind for a growing cohort of alcohol consumers globally – nearly half (48%) of US drinkers say their purchasing decisions are positively influenced by a company’s sustainability or environmental initiatives (IWSR, 2023). At Imbibe 2023, brands bought into this concern via their use of ethically sourced ingredients, eco-farming methods, and progressive waste reduction practices. |
Categories & Regions Rising | Botanical spirits of all kinds dominated the show floor – from seasonal vodkas to coastal botanical rums – whilst experiments with agave took tequila in new flavour and textural directions. Meanwhile, African liquors made a bold and decisive statement, including the introduction of the continent’s first premium rum brand. |
Cleaner Sips | New beverage concepts promoting a healthier, ‘cleaner’ image at the show focused on both sugar reduction and preservative- and synthetic-colour-free formulations. This is a savvy move, as people are taking a more moderate approach to booze consumption with health concerns front and centre – read Future Alcohol Consumers for more. |
Alcoholic Spirits Trends 23/24: Imbibe
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