Redefining Community
Strong, resilient communities will help citizens weather the competing climate, money and energy crises. But a lack of investment in housing, neighbourhoods and the environment mean bold change is needed to provide the resources they need. Here, we explore how individuals are deepening their relationships with the people and places around them to create better support systems.
Expansive Kinship
Tomorrow’s Caring Communities
Natural Resiliency
While pandemic-era restrictions spurred people to re-examine their domestic relationships (see New-Era Living), the housing shortage, rising inflation and the climate emergency demand individuals embrace new living arrangements to navigate future challenges. Innovative brands are helping to redefine the ‘desirable’ home, while consumers are organising their households with an eye for emotional, financial and practical support.
While pandemic-era restrictions spurred people to re-examine their domestic relationships (see New-Era Living), the housing shortage, rising inflation and the climate emergency demand individuals embrace new living arrangements to navigate future challenges. Innovative brands are helping to redefine the ‘desirable’ home, while consumers are organising their households with an eye for emotional, financial and practical support.
Summary
Expansive Kinship | While pandemic-era restrictions spurred people to re-examine their domestic relationships (see New-Era Living), the housing shortage, rising inflation and the climate emergency demand individuals embrace new living arrangements to navigate future challenges. Innovative brands are helping to redefine the ‘desirable’ home, while consumers are organising their households with an eye for emotional, financial and practical support. |
Tomorrow’s Caring Communities | Even before lockdowns, experts warned of a ‘loneliness epidemic’. Now, freed from pandemic restrictions, a socialisation revival is brewing. People, and even local councils, are reinvesting in friendships, while hyper-local communities are forming around civic participation and support. As cost-of-living burdens mount, expect neighbourhoods to unite around shared resources. |
Natural Resiliency | With the climate crisis accelerating, individuals must overhaul their relationships with nature to ensure the places where they live can cope with the oncoming impacts. Rewilding has the potential to change individuals’ interactions with the built environment, but large-scale projects are also needed – such as urban zones that reimagine city centres for low-carbon living. |
Redefining Community
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
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