Global Pet Expo 2023
The ongoing humanisation of pet products was evident on the show floor at Global Pet Expo in Orlando (March 22-24), where exhibitors presented new foods, toys and accessories designed with the treat-giver in mind. With spending on pets expected to reach $143.6bn this year in the US alone (APPA, 2023), Stylus identifies the key trends driving consumer interest.
Human Preferences Shape Playtime
Healthy for Me, Healthy for Them
Aesthetic Furry Friends
The Natural Pet
Next-gen toys for cats and dogs develop the category beyond durable plastic bones and catnip-laced plushies, appealing to the pet-inclusive families we profiled in Playing to the Pet Parents. Forward-thinking brands are launching lifestyle-reflective products, giving rise to faux-branded toys, and activewear for four-legged friends.
Next-gen toys for cats and dogs develop the category beyond durable plastic bones and catnip-laced plushies, appealing to the pet-inclusive families we profiled in Playing to the Pet Parents. Forward-thinking brands are launching lifestyle-reflective products, giving rise to faux-branded toys, and activewear for four-legged friends.
Summary
Human Preferences Shape Playtime | Next-gen toys for cats and dogs develop the category beyond durable plastic bones and catnip-laced plushies, appealing to the pet-inclusive families we profiled in Playing to the Pet Parents. Forward-thinking brands are launching lifestyle-reflective products, giving rise to faux-branded toys, and activewear for four-legged friends. |
Healthy for Me, Healthy for Them | The humanisation of pet food (see Feeding Fido: Pet Food Trends) continued, as exhibitors launched products reflecting human nutrition trends. Explaining this mentality, Peter Scott, chief executive of APPA, said: “If I’m improving my nutrition, why not feed my dog like I'm feeding myself? It's not just food, but also supplements, nutrition and calming products.” |
Aesthetic Furry Friends | Across pet beds, accessories and grooming products, smart brands are enticing design-led consumers with options that align with their personal fashion or interior design sensibilities. While some brands are offering mass products, there’s a distinctly luxury edge to this approach, with many championing sophisticated or creative designs. |
The Natural Pet | Half of American pet owners would spend more on ethically sourced and eco-friendly pet products (APPA, 2023). Despite demand – and many conversations on the show floor – the industry has room for improvement. Smart brands are starting with material sourcing, seeking upcycled and eco-friendly alternatives for everything from toys to poop bags and grooming accessories. |
Global Pet Expo 2023
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
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