Feeding Fido: Pet Food Trends

Published 09 May 2022

Authors

As the humanisation of pets continues, pet food and supplement choices are beginning to echo owners’ personal lifestyle priorities, preferences and aspirations. This means that wellness, sustainability, convenience and indulgence are all desirable attributes for these products. Branding and packaging for these lines also now reflect the heightened interest and emotional investment in our furry friends.

Furry Friends in Fine Condition

Reduced Environmental Pawprints

Elevated Convenience

The humanisation of pets (see Playing to the Pet Parents) continues to drive sales of pet-centric products and services, as owners overlay their own lifestyle preferences and aspirations onto their furry friends – particularly when it comes to health and wellness.

Summary

Furry Friends in Fine Condition	The humanisation of pets (see Playing to the Pet Parents) continues to drive sales of pet-centric products and services, as owners overlay their own lifestyle preferences and aspirations onto their furry friends – particularly when it comes to health and wellness.
Reduced Environmental Pawprints	With 58% of millennial and Gen Z pet parents agreeing they like the idea of pet food made with an alternative, more sustainable protein source (Wellness Pet Company, 2022), companies are combining healthy ingredients with sustainable manufacturing and sourcing to attract eco-aligned consumers.
Elevated Convenience	Attentive pet parents want to offer their furry friends exemplary nutrition, but busy lifestyles mean that convenience, accessibility and affordability also rank highly. Towards this end, pet food subscription services are expanding their reach with in-store presence, while brands are offering fuss-free food made with premium ingredients.

Feeding Fido: Pet Food Trends

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