Futureproofing Gen Alpha's Childhood
Gen Alpha (born 2010 – 2025 and now aged 0-13) have already experienced significant societal shifts: the pandemic, an escalating climate emergency, and a cost-of-living crisis. They’re also the first generation of mobile natives, accustomed to hyper-connected living (though increasingly educated on its drawbacks). As the oldest Alphas approach their teens, Stylus explores how brands can support this self-assured cohort on their own terms.
Meet the Alphas In Progress
Power to the Children
Teaching Tomorrow’s Skills
Time Out: The New Rules of Play
Although the youngest members of Gen Alpha are still being born, wide-scale social trends offer a glimpse of their shared characteristics. Based on behaviours conditioned by their Gen Z predecessors, millennial and Gen X parents, plus their baby boomer grandparents, we can expect Gen Alpha to be globally connected, socially aware, and sophisticated beyond their years.
Although the youngest members of Gen Alpha are still being born, wide-scale social trends offer a glimpse of their shared characteristics. Based on behaviours conditioned by their Gen Z predecessors, millennial and Gen X parents, plus their baby boomer grandparents, we can expect Gen Alpha to be globally connected, socially aware, and sophisticated beyond their years.
Summary
Meet the Alphas In Progress | Although the youngest members of Gen Alpha are still being born, wide-scale social trends offer a glimpse of their shared characteristics. Based on behaviours conditioned by their Gen Z predecessors, millennial and Gen X parents, plus their baby boomer grandparents, we can expect Gen Alpha to be globally connected, socially aware, and sophisticated beyond their years. |
Power to the Children | Some 53% of Gen Alpha’s millennial parents believe today’s kids will help solve problems caused by previous generations (Beano Brain, 2023). Consequently, parents are seeking child-friendly ways to introduce topics like climate change and money awareness. This knowledge is helping children form their own understanding of the world, and their place in it. |
Teaching Tomorrow’s Skills | Between pandemic-era remote teaching and the rise of generative artificial intelligence (AI), technology has dominated Gen Alpha’s learning life. This exposure means they’re the first generation with ‘biliterate brains’, allowing them to seamlessly switch between physical and digital tasks. It’s a skill poised to shape their long-term academic and career trajectories. |
Time Out: The New Rules of Play | Play remains a central tenet of childhood, but how it looks and where it happens is changing alongside tech, social and climate concerns. While outdoor play is paramount, seen as a strategy to promote healthy, confident kids, digital entertainment and gaming are thriving – providing kids with a venue for creativity and global connection. |
Futureproofing Gen Alpha's Childhood
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
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