
Published 04 December 2023
Recyclability is increasingly important to consumers: in Europe, 84% actively look for recycling instructions on products (Retail Times, 2023), while 45% of Americans prioritise environmental, social and governance (ESG) factors in their purchasing decisions (McKinsey, 2023). However, confusion over recycling labels is rife, prompting brands to simplify recycling instructions and methods.



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By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The