
Published 02 January 2024
People are demanding climate action from both governments and companies. Globally, 53% don’t think companies are doing enough (Edelman, 2023), and research shows that brands and consumers’ sustainability priorities differ. Consequently, some brands are making radical changes in their corporate responsibility strategies.



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By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The