
Published 02 October 2023
Smoking is experiencing a youth culture reappraisal. E-cigarettes are regarded as cool, and in 2022, one in seven high schoolers in the US admitted to using these in the past month (CDC, 2022). American start-up Blip aims to bring the glamour of smoking to the act of quitting with its splashy nicotine replacement therapy (NRT) product line.



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By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The