
Published 11 September 2023
Life feels tough for all consumers, but how people respond to their current challenges is dependent on their life stage and experience. Our Future Consumer Life Cycle profiles six generations – Gen Alpha, Gen Z, Millennials, Gen X, Baby Boomers and Seniors – to unpack how today’s consumer concerns will shape tomorrow’s behaviours, consumption patterns and engagement with brands.



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By 2030, the global pet care industry is projected to be worth nearly $250bn, up from $190bn in 2024 (Global Data, 2026). Innovative brands and services are driving this growth, catering to pet owners’ pressing...