The collection was developed in collaboration with British make-up artist Diane Kendal, merging her industry expertise with her experience as a mother to develop products that are both fun and safe for children to use. It includes a selection of 12 matte and shimmering nail polishes that can be removed with water, powder and cream palettes, as well as glittery face and body gels.
The formulas and textures are gentle and easy to use and can be applied with a choice of stencils, brushes and tools to create fun and experimental shapes, shades or words on the skin. Other accessories include a mixing palette for blending colours prior to application, and a paper face chart to practise designs before drawing them on the face.
Additionally, with the campaign imagery featuring both male and female models, the range normalises gender-neutral self-expression from a young age, championing an open-minded approach to how kids start to explore the world of beauty.
“This project is a special one for Diane Kendal, who, as a make-up artist, has joined her knowledge with her own mom-artist experience to create a unique offer that enhances childhood favourite moments,” commented Zara on the launch.
Such product launches introduce tactile and sensorial experiences into kids’ day-to-day activities, enhancing imaginative play and nurturing inventive craft and self-expression.