
Published 06 June 2019
Water shortages could affect five billion people by 2050 (UN Water, 2018). It now needs to be treated as our most precious resource, with consumer product brands leading the charge in waste management and regeneration. From small, mindful tweaks to large-scale, tech-driven innovations, we explore cross-industry best practice in water conservation.



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Our Autumn/Winter 2027/28 Beauty Directions provide visual styling insights, product development inspiration and marketing directives in three distinct visions: Elemental,