Travel Beauty, Transformed

Published 24 April 2023

Author

Louise Whitbread

The global travel beauty market is expected to exceed $225bn by 2031. As travel begins to flourish once more, consumers’ interests, attitudes and demands have dramatically shifted from pre-pandemic. We detail brands’ sustainability efforts, as well as the emergence of capsule products and innovations within multitasking formats, designed to capture the spending power of global travellers.

Sustainable Solutions

Travel-Friendly Formats

Travel Product Opportunities

In tune with the wider beauty industry’s sustainability mission, travel beauty is now focused on the same target, as it contributes greatly to the hard-to-recycle minis market. Post-pandemic, consumers have a renewed focus on investing in eco-friendly products and packaging and react positively to brands sharing transparent, realistic climate-conscious goals.

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Deluxe minis have always been commercially appealing, but for 2023 and beyond, on-the-go portioned products in the form of capsule skincare and make-up – along with brands that focus entirely on travel-proofing beauty routines – will see success.

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On TikTok, travel beauty routines content is gaining traction (#planegrwm has 2.2 million and #travelbeauty more than 16 million views), offering valuable insight into the span of products consumers are keen to buy specifically for aviation travel. A hydration-focused approach – to tackle concerns such as dryness and fatigue from flying – points to new product opportunities.

Travel Beauty, Transformed

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Topics

Travel & Tourism

Packaging & Graphics

Skincare

Haircare

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