Travel Beauty, Transformed
Published 24 April 2023
The global travel beauty market is expected to exceed $225bn by 2031. As travel begins to flourish once more, consumers’ interests, attitudes and demands have dramatically shifted from pre-pandemic. We detail brands’ sustainability efforts, as well as the emergence of capsule products and innovations within multitasking formats, designed to capture the spending power of global travellers.
Sustainable Solutions
Travel-Friendly Formats
Travel Product Opportunities
In tune with the wider beauty industry’s sustainability mission, travel beauty is now focused on the same target, as it contributes greatly to the hard-to-recycle minis market. Post-pandemic, consumers have a renewed focus on investing in eco-friendly products and packaging and react positively to brands sharing transparent, realistic climate-conscious goals.
In tune with the wider beauty industry’s sustainability mission, travel beauty is now focused on the same target, as it contributes greatly to the hard-to-recycle minis market. Post-pandemic, consumers have a renewed focus on investing in eco-friendly products and packaging and react positively to brands sharing transparent, realistic climate-conscious goals.
Summary
Sustainable Solutions | In tune with the wider beauty industry’s sustainability mission, travel beauty is now focused on the same target, as it contributes greatly to the hard-to-recycle minis market. Post-pandemic, consumers have a renewed focus on investing in eco-friendly products and packaging and react positively to brands sharing transparent, realistic climate-conscious goals. |
Travel-Friendly Formats | Deluxe minis have always been commercially appealing, but for 2023 and beyond, on-the-go portioned products in the form of capsule skincare and make-up – along with brands that focus entirely on travel-proofing beauty routines – will see success. |
Travel Product Opportunities | On TikTok, travel beauty routines content is gaining traction (#planegrwm has 2.2 million and #travelbeauty more than 16 million views), offering valuable insight into the span of products consumers are keen to buy specifically for aviation travel. A hydration-focused approach – to tackle concerns such as dryness and fatigue from flying – points to new product opportunities. |
Travel Beauty, Transformed
Topics
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
