Published 12 December 2022

Author
Elizabeth Bennett

Skincare is the front-runner of the post-pandemic beauty world, with global sales set to hit $181bn by 2025 (Euromonitor, 2022) and skincare-related searches up 143% since the Covid-19 outbreak. We spotlight the key trends, including the rise in skin barrier building formulas, dermatologist-backed solutions, at-home tech and potent plant-based actives.

Skin Through a Health Lens

Derm-Inspired Solutions at Home

Potent Plant-Based Skincare

Tech, Treatments & Tools

2023 Ingredient Hot List

In a post-pandemic world, the interest in health is driving skincare choices from an inside-out perspective. The skin barrier and ingredients like ceramides and probiotics are centre stage, whereas hormonal skin conditions – in particular the menopause – are set to be a focus for brands across the board.

In a post-pandemic world, the interest in health is driving skincare choices from an inside-out perspective. The skin barrier and ingredients like ceramides and probiotics are centre stage, whereas hormonal skin conditions – in particular the menopause – are set to be a focus for brands across the board.

Summary

Skin Through a Health Lens

In a post-pandemic world, the interest in health is driving skincare choices from an inside-out perspective. The skin barrier and ingredients like ceramides and probiotics are centre stage, whereas hormonal skin conditions – in particular the menopause – are set to be a focus for brands across the board.

Derm-Inspired Solutions at Home

Conditions once reserved for dermatologist advice and pharmacy-only products are being tackled by mainstream beauty brands. More options focused on eczema and rosacea are becoming available, while innovations, such as patches and treatment gels, are targeting spot-prone skin.

Potent Plant-Based Skincare

Natural-minded skincare brands are targeting the 66% of British women who feel their lifestyle, including stress levels, is the most important determinant of skin appearance (DSM, 2022) with results-driven plant-based actives that tackle the impact of both mental and physical stress on skin.

Tech, Treatments & Tools

With 65% of Americans considering beauty and grooming as part of wellness (Mindbody, 2022), there’s an increased focus on ritual-based solutions, whether that’s a mask formula, self-massage tool or high-tech skincare gadget.

2023 Ingredient Hot List

With growing concerns about pollution (in China, 72% of women aged 20-49 agree that it’s essential for urban citizens to use personal care products with anti-pollution claims), ingredients like vitamin C and niacinamide that protect the skin, fight pigmentation and boost brightness prove more popular than ever. As waves of consumers seek out natural alternatives to anti-ageing ingredients, plant-based options like bakuchiol and green tea are primed.

Skincare Projections 2023

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Topics

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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you.

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