In a post-pandemic world, the interest in health is driving skincare choices from an inside-out perspective. The skin barrier and ingredients like ceramides and probiotics are centre stage, whereas hormonal skin conditions – in particular the menopause – are set to be a focus for brands across the board.

Conditions once reserved for dermatologist advice and pharmacy-only products are being tackled by mainstream beauty brands. More options focused on eczema and rosacea are becoming available, while innovations, such as patches and treatment gels, are targeting spot-prone skin.

Natural-minded skincare brands are targeting the 66% of British women who feel their lifestyle, including stress levels, is the most important determinant of skin appearance (DSM, 2022) with results-driven plant-based actives that tackle the impact of both mental and physical stress on skin.

With 65% of Americans considering beauty and grooming as part of wellness (Mindbody, 2022), there’s an increased focus on ritual-based solutions, whether that’s a mask formula, self-massage tool or high-tech skincare gadget.

With growing concerns about pollution (in China, 72% of women aged 20-49 agree that it’s essential for urban citizens to use personal care products with anti-pollution claims), ingredients like vitamin C and niacinamide that protect the skin, fight pigmentation and boost brightness prove more popular than ever. As waves of consumers seek out natural alternatives to anti-ageing ingredients, plant-based options like bakuchiol and green tea are primed.