Reframing Sexual Wellness
The global sexual wellness market is predicted to reach about $110.3bn by 2030 (Zion Market Research, 2023). Responding to a growing consumer appetite for holistic experiences, brands are improving accessibility to resources and developing pleasure-inducing products with more conscious ingredients and sensorial attributes. Meanwhile, some toys are elevated with more advanced functions, doubling up as home décor.
Improving Holistic Sexual Health
Next-Gen Formats
Prioritising Pleasure for Everyone, Everywhere
Sexual wellness is being reframed as a key part of holistic self-care. From improved awareness of sexual mindfulness to better accessibility to sexual health resources and kinder ingredients, brands are facilitating progressive conversations and formulating safer products, making sexual experiences healthier for the body and mind.
Sexual wellness is being reframed as a key part of holistic self-care. From improved awareness of sexual mindfulness to better accessibility to sexual health resources and kinder ingredients, brands are facilitating progressive conversations and formulating safer products, making sexual experiences healthier for the body and mind.
Summary
Improving Holistic Sexual Health | Sexual wellness is being reframed as a key part of holistic self-care. From improved awareness of sexual mindfulness to better accessibility to sexual health resources and kinder ingredients, brands are facilitating progressive conversations and formulating safer products, making sexual experiences healthier for the body and mind. |
Next-Gen Formats | Brands creating sexual wellness products are increasingly learning from other categories, combining sophisticated skincare benefits with sensorial textures and fragrances for elevated pleasure. Growing cross-category innovations infiltrate the sexual wellness market, while learnings from traditional healing philosophies inspire new developments. |
Prioritising Pleasure for Everyone, Everywhere | Evolving with refreshed aesthetics and technological advancements, sex toys are transcending traditional narratives, becoming considered aesthetic objects and functional wellness tools aiding in pleasure and pain relief. |
Reframing Sexual Wellness
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
