Reframing Sexual Wellness

Published 26 August 2024

Authors

The global sexual wellness market is predicted to reach about $110.3bn by 2030 (Zion Market Research, 2023). Responding to a growing consumer appetite for holistic experiences, brands are improving accessibility to resources and developing pleasure-inducing products with more conscious ingredients and sensorial attributes. Meanwhile, some toys are elevated with more advanced functions, doubling up as home décor.

Improving Holistic Sexual Health

Next-Gen Formats

Prioritising Pleasure for Everyone, Everywhere

Sexual wellness is being reframed as a key part of holistic self-care. From improved awareness of sexual mindfulness to better accessibility to sexual health resources and kinder ingredients, brands are facilitating progressive conversations and formulating safer products, making sexual experiences healthier for the body and mind.

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Brands creating sexual wellness products are increasingly learning from other categories, combining sophisticated skincare benefits with sensorial textures and fragrances for elevated pleasure. Growing cross-category innovations infiltrate the sexual wellness market, while learnings from traditional healing philosophies inspire new developments.

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Evolving with refreshed aesthetics and technological advancements, sex toys are transcending traditional narratives, becoming considered aesthetic objects and functional wellness tools aiding in pleasure and pain relief.

Reframing Sexual Wellness

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Topics

Digital

Fragrance

Health & Wellness

Hygiene

Ingredients

Music & Sound

Natural & Organic

Skincare

Science & Technology

Taste & Flavour

Consumer Electronics

Disability

UI/UX

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