Mind/Body Beauty: Sensorial & Neuro Cosmetics
Commanding a sizeable chunk of the global wellness market (predicted to reach $8.5tn by 2027), beauty is flourishing, with innovative product development and empowering consumer experiences on the rise. From mindfulness practices supporting mental health to new self-care launches decoding the skin-mind connection, brands are exploring new avenues of wellness through a multifaceted sensorial lens.
Beauty’s Neuroscience Transition
Supporting Mental Wellbeing
Elevated Sensorial Experiences
Now a new selling point for brands, neurocosmetics and neuroscents scientifically proven to soothe, balance and calm both the skin and mind are gaining traction, speaking to the rising interest in cosmetics and fragrances that communicate with our neural pathways.
Now a new selling point for brands, neurocosmetics and neuroscents scientifically proven to soothe, balance and calm both the skin and mind are gaining traction, speaking to the rising interest in cosmetics and fragrances that communicate with our neural pathways.
Summary
Beauty’s Neuroscience Transition | Now a new selling point for brands, neurocosmetics and neuroscents scientifically proven to soothe, balance and calm both the skin and mind are gaining traction, speaking to the rising interest in cosmetics and fragrances that communicate with our neural pathways. |
Supporting Mental Wellbeing | Rising anxiety and everyday stress push consumers to optimise personal wellbeing experiences and micro-regulate their moods. Contemporary fragrances and skincare are providing moments of comfort, reassurance and joy, as well as help with sleep. This functional trend reflects changing views of mental health and offers sensory mindfulness practices through emotionally engaging storytelling. |
Elevated Sensorial Experiences | Globally, 63% of consumers want multisensory experiences from brands (VML, 2023). From dual sensory products fusing scent, touch, colour and sound to immersive spaces and atmospheric spa treatments, creative and transformative moments of pleasure and wellness are offering joyous relief from the stresses of everyday life. |
Mind/Body Beauty: Sensorial & Neuro Cosmetics
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
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