Mind/Body Beauty: Sensorial & Neuro Cosmetics

Published 29 July 2024

Author

18 min read

Commanding a sizeable chunk of the global wellness market (predicted to reach $8.5tn by 2027), beauty is flourishing, with innovative product development and empowering consumer experiences on the rise. From mindfulness practices supporting mental health to new self-care launches decoding the skin-mind connection, brands are exploring new avenues of wellness through a multifaceted sensorial lens.

Beauty’s Neuroscience Transition

Supporting Mental Wellbeing

Elevated Sensorial Experiences

Now a new selling point for brands, neurocosmetics and neuroscents scientifically proven to soothe, balance and calm both the skin and mind are gaining traction, speaking to the rising interest in cosmetics and fragrances that communicate with our neural pathways.

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Rising anxiety and everyday stress push consumers to optimise personal wellbeing experiences and micro-regulate their moods. Contemporary fragrances and skincare are providing moments of comfort, reassurance and joy, as well as help with sleep. This functional trend reflects changing views of mental health and offers sensory mindfulness practices through emotionally engaging storytelling.

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Globally, 63% of consumers want multisensory experiences from brands (VML, 2023). From dual sensory products fusing scent, touch, colour and sound to immersive spaces and atmospheric spa treatments, creative and transformative moments of pleasure and wellness are offering joyous relief from the stresses of everyday life.

Mind/Body Beauty: Sensorial & Neuro Cosmetics

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Topics

Brand Spaces

Fragrance

Health & Wellness

Ingredients

Science & Technology

Skincare

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