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Superior Sensorial
Multifunctional & High-Performance
Young at Heart
Sustainable Strategies
Fresh & Natural
Formula innovation is allowing developers to showcase unique, feel-good consistencies and sophisticated finishes. Cloudlike products spark a new sensorial trend, while temperature, colour and texture shifts provide an engaging wow factor.
Formula innovation is allowing developers to showcase unique, feel-good consistencies and sophisticated finishes. Cloudlike products spark a new sensorial trend, while temperature, colour and texture shifts provide an engaging wow factor.
Summary
Superior Sensorial | Formula innovation is allowing developers to showcase unique, feel-good consistencies and sophisticated finishes. Cloudlike products spark a new sensorial trend, while temperature, colour and texture shifts provide an engaging wow factor. |
Multifunctional & High-Performance | Confirming key predictions from our Make-Up Projections 24-26, hypersophisticated products showcasing multifunctionality and progressive technologies were exhibited this year. Skincare-rich make-up formulas with complexion-perfecting properties are noteworthy, alongside convenient packaging and accessory design. |
Young at Heart | “Youthful”, “playful” and “joyful” are key marketing terms associated with new collections and formula launches, tapping into colours and trends resonating with a younger audience. |
Sustainable Strategies | Manufacturers and designers are working hard to find alternative materials with sustainability front of mind, driving innovation in refills and creating inventive packaging from vegan and monomaterials and upcycled industry waste. |
Fresh & Natural | The no-make-up make-up trend is resonating with developers championing subtle, buildable formulas and juicy, youthful finishes. Comfort is key here, especially in lip and complexion products with balmy, nourishing textures. |
MakeUp in Paris 24: Colour Cosmetics & Packaging Trends
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Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.