MakeUp in Paris 24: Colour Cosmetics & Packaging Trends
Published 12 June 2024
The annual beauty business facilitator event MakeUp in Paris (May 29-30) connected suppliers and developers with brands and buyers to bring innovative new make-up and skincare formulas in next-gen packaging to market. This year, standout trends circled around sensorial textures, natural finishes and sustainability.
Superior Sensorial
Multifunctional & High-Performance
Young at Heart
Sustainable Strategies
Fresh & Natural
Formula innovation is allowing developers to showcase unique, feel-good consistencies and sophisticated finishes. Cloudlike products spark a new sensorial trend, while temperature, colour and texture shifts provide an engaging wow factor.
Formula innovation is allowing developers to showcase unique, feel-good consistencies and sophisticated finishes. Cloudlike products spark a new sensorial trend, while temperature, colour and texture shifts provide an engaging wow factor.
Confirming key predictions from our Make-Up Projections 24-26, hypersophisticated products showcasing multifunctionality and progressive technologies were exhibited this year. Skincare-rich make-up formulas with complexion-perfecting properties are noteworthy, alongside convenient packaging and accessory design.
“Youthful”, “playful” and “joyful” are key marketing terms associated with new collections and formula launches, tapping into colours and trends resonating with a younger audience.
Manufacturers and designers are working hard to find alternative materials with sustainability front of mind, driving innovation in refills and creating inventive packaging from vegan and monomaterials and upcycled industry waste.
The no-make-up make-up trend is resonating with developers championing subtle, buildable formulas and juicy, youthful finishes. Comfort is key here, especially in lip and complexion products with balmy, nourishing textures.
MakeUp in Paris 24: Colour Cosmetics & Packaging Trends
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