Femcare's Wellness Evolution
Female intimate care, or femcare, is evolving, with new brands and product launches providing holistic, wellness-inspired solutions to everyday routines and pain points. We explore innovation in the menstruation and intimate health categories, including new product opportunities and market insights.
Market Shifts & Consumer Attitudes
Modernising Menstruation
Intimate Hygiene Diversifies
The global market for women’s intimate care products is expected to grow from $27.73bn in 2022 to $38.43bn by 2030 (Future Market Insights, 2022), driven by a holistic consumer view of body health and cool brands bringing a contemporary, relatable vision to the market.
The global market for women’s intimate care products is expected to grow from $27.73bn in 2022 to $38.43bn by 2030 (Future Market Insights, 2022), driven by a holistic consumer view of body health and cool brands bringing a contemporary, relatable vision to the market.
Summary
Market Shifts & Consumer Attitudes | The global market for women’s intimate care products is expected to grow from $27.73bn in 2022 to $38.43bn by 2030 (Future Market Insights, 2022), driven by a holistic consumer view of body health and cool brands bringing a contemporary, relatable vision to the market. |
Modernising Menstruation | British health agency Thrive’s 2023 menstrual experience survey of Gen Zers and millennials revealed that there’s a lot of interest in new products – vaginal cups and period pants – and a demand for more options, such as tampons with inbuilt pain relief, reflective of demand from across the world. |
Intimate Hygiene Diversifies | Intimate care is an evolved pillar of self-care, so how can brands tap into this opportunity? As consumers become increasingly health-conscious, they’re taking a holistic approach to wellbeing, elevating and evolving their basic hygiene needs. |
Femcare's Wellness Evolution
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
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