Vivomer is an entirely vegan and compostable material made by microbes that are abundant in soil and marine environments. It performs like plastic, minus the detrimental effects at its end of life, remaining kind to the environment as it decays in as little as 48 weeks without leaving behind any microplastics.
Through recent and upcoming launches, Haeckels champions lab-grown beauty products and challenges preconceived notions that natural ingredients are always better for the environment than lab-grown ones. The steely blue-grey colour chosen for the bottles and jars speaks to a “lab aesthetic but with a bit of warmth”. The tone is complimented by a conifer green typeface and bright yellow-green across the product boxes, which have been made from recycled paper.
“We’re honing in on a design aesthetic that represents what we want to do in terms of innovation, and we want our packaging and stores to amplify that mission while also setting us apart from other natural skincare companies,” said Jessica Gregory, head of design at Haeckels. “It’s not just about nice fragrances anymore. It’s about asking, ‘what is the science behind this?’ We want a scientific aesthetic that draws people into our narrative”.
Brands should take note of initiatives like these that are representing the future of sustainable skincare packaging without compromising on substance and style. This type of innovation speaks to consumers who respond to design-led packaging alongside a focus on science and sustainability.
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Get in touch to speak to a member of the Stylus team to find out how your brand can harness trends and insights like these for future commercial success.
