
Published 23 February 2022
Skincare misinformation is rife on social media, with many uneducated but opportunistic influencers spreading counterintuitive, false, and even damaging advice. Unsurprisingly, over 55% of global consumers find skincare and cosmetics complex and confusing (No7, 2020). Tackling this, British beauty brand No7 partnered with the British Beauty Council to educate up-and-coming social creators on skincare.



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