CES 2024 - Beauty
At this year’s Consumer Electronics Show (CES), beauty brands across the tech landscape showcased innovative products with holistic health and wellness as a fundamental focus. Driven by digital and artificial intelligence (AI) developments, hyper-efficient product performance comes to the forefront alongside enhanced sensorial wellbeing, improved personal care and customised beauty experiences.
Sophisticated Skincare
Enhanced Wellbeing
Elevated Product Performance
Improved Personal Care
The health and beauty categories are continuing to blur, with evolving digital health solutions, such as apps and devices with skin health at the core, opening up opportunities for more precise, accurate and accessible offerings than ever before.
The health and beauty categories are continuing to blur, with evolving digital health solutions, such as apps and devices with skin health at the core, opening up opportunities for more precise, accurate and accessible offerings than ever before.
Summary
Sophisticated Skincare | The health and beauty categories are continuing to blur, with evolving digital health solutions, such as apps and devices with skin health at the core, opening up opportunities for more precise, accurate and accessible offerings than ever before. |
Enhanced Wellbeing | Functionality and user-centric design is being combined with wellness-driven developments, revealing high-quality self-care innovations to better support health and wellbeing. Sleep emerges as a key category, while sensorial experiences elevate bathing and beauty rituals. |
Elevated Product Performance | From multitasking and customisable tools to boosting product efficacy, tech brands are leading the charge for enhanced beauty experiences with versatile high-performing products. |
Improved Personal Care | As personal care diversifies, consumers are seeking gadgets that better serve their health and common pain points while transforming everyday experiences. |
CES 2024 - Beauty
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