Personalisation Made Easy

Previously only seen in the cosmeceutical field as a premium offering, brands are now taking personalised beauty products and making them mass-market friendly. Easily achievable customisation is resonating with consumers with dynamic lifestyles and differing beauty rituals.

Drawing from Dermatology

Brands are capitalising on rising consumer interest in dermatological or dermatologist-backed products while making it easier to shop for targeted, high-performance products without the cost. Skincare consumers are more educated than ever, and expect brands to provide assurance and quality ingredients with convenient ways to purchase.

Customised Consumer Creativity

A wider societal shift towards fierce individualism further provides an abundance of opportunities for brands to tap into modern consumers’ desire for unique products that speak to their personal needs. This chimes with the lean towards more experimental self-expression, via personalised fragrance and hair and make-up looks.

Improved Inclusivity

Personalised beauty is a powerful way for brands to make quality products and experiences more accessible to a wider range of consumers. From democratising and demystifying textured hair to creating closer skin colour matches, brands are engaging wider communities and creating more empowering and inclusive offerings.