Beauty Democratised

Shrewd businesses are allowing consumers to peek behind the curtain of beauty product manufacture and marketing to put a real price on the products and services they spend their money on. As honesty, authenticity and trust drive consumer loyalty and spend (see Key Stats), democratising beauty becomes a lucrative endeavour. 

Spend-Thrift Self-Care

Lockdown-induced stress, anxiety and boredom has taught consumers around the world the importance of daily self-care, with beauty and home fragrance becoming key tools in the quest for inner and outer wellbeing. No longer viewed as frivolous, one-off treats, wellness-hunters are seeking out economical everyday indulgences.

Cool Economical Kudos

Thanks to savvy beauty brand and retail initiatives, coupled with social media influencer-driven beauty shopping trends, it is now cool to shop on a budget. The humble drugstore has become a big beauty destination, while dupe culture is rife, and re-sale is no longer a fashion-only exploit. 

‘Clean’ & ‘Green’ Austerity

A key wallet-friendly theme across the consumer product categories (see Future Food Values), eco-consciousness is no longer a claim associated solely with premium price-points. As cash-strapped consumers adopt sustainable values and minimal mindsets, the ethical demand on budget brands is catalysed. DIY, downsizing, and cut-price ‘clean’ are now key buzzwords.