
Published 05 June 2023
With the highly anticipated release of The Little Mermaid (May 26 2023), Pinterest searches for “mermaidcore” have increased by 90% over the past three months (Pinterest, 2023), pointing to a sharp rise in beauty consumers seeking out aquatic fantasy visuals. Brands and designers are capitalising on the aesthetic via product packaging and post-perfectionist styling.



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The 2026 edition of Cosme Tokyo, Japan’s leading beauty retail trade show, took place as part of the wider Cosme Week Tokyo fair cluster this month (January 14-16). As in previous years, K-beauty (and its focus on functional beauty) featured strongly, while domestic Japanese brands showcased innovative new product...