
Published 05 June 2023
With the highly anticipated release of The Little Mermaid (May 26 2023), Pinterest searches for “mermaidcore” have increased by 90% over the past three months (Pinterest, 2023), pointing to a sharp rise in beauty consumers seeking out aquatic fantasy visuals. Brands and designers are capitalising on the aesthetic via product packaging and post-perfectionist styling.



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At this year’s Consumer Electronics Show in Las Vegas (January 6-9), tech brands put forward solutions blending AI, light science and connected devices to deliver hyper-personalised, elevated beauty experiences rooted in diagnostics. Standouts include time-saving hair styling technology and next-gen LED treatments to...