Beauty’s AI Future
Published 06 January 2025
Louise Whitbread
Artificial intelligence (AI) is becoming an innovative tool for beauty brands to both streamline internal processes and enhance the customer experience. Following our comprehensive Life in AI report series, we explore its role in diagnostics, product personalisation, research and development (R&D) and logistics, as the combination of tech and human expertise continues to redefine the future of the beauty industry.
Diagnostic Tools: Bringing AI to the Masses
Product Personalisation: Enhancing the Customer Experience
Product Ideation, Research & Development: How AI Is Driving Innovation
Business Logistics: Streamlining Production to Improve Efficiency
AI diagnostics is now the simplest and most efficient way to educate and inform, allowing brands to gather data to build detailed consumer profiles and personalise skincare treatments. Globally, 42% of beauty and personal care brands plan to use generative AI to analyse customer data for more intelligent shopping suggestions (Euromonitor, 2023).
AI diagnostics is now the simplest and most efficient way to educate and inform, allowing brands to gather data to build detailed consumer profiles and personalise skincare treatments. Globally, 42% of beauty and personal care brands plan to use generative AI to analyse customer data for more intelligent shopping suggestions (Euromonitor, 2023).
AI and augmented reality (AR) innovation is supercharging development in virtual try-on services for colour cosmetics, while sophisticated technology is helping brands expertly product-match for next-level recommendations. Inclusivity also comes into play, with services addressing a range of needs.
AI is taking credit for key areas of innovation within R&D and new product development, with exciting examples advancing at-home services, catering for specific beauty needs and formulating best-selling fragrances.
AI can further sustainability goals by reducing waste and collecting specific data on how much product needs to be manufactured. As a cost-effective and time-saving solution, it can also streamline product tracking, supply chain management and customer analytics.
Beauty’s AI Future
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