Published 12 August 2024

8 min read

Artificial intelligence (AI), blockchain and 3D scanning are helping people connect in meaningful and novel ways to art, history and heritage. Echoing themes detailed in Museums Move Forward and Immersive Art, we explore how tech can supercharge cultural engagement and inspire long-term interest among a broad spectrum of consumers.

Tech Reveals the Past

Digitised Artistic Interactions

Tech Reanimates Heritage Sites

Emerging tech is unlocking innovative ways to access and engage with history, stimulating involvement from new audiences in the process. Tools range from AI document searches enabling users to comb archives like historians to meticulous 3D digital recreations of heritage sites offering an evocative (and educational) experience regardless of location.

Emerging tech is unlocking innovative ways to access and engage with history, stimulating involvement from new audiences in the process. Tools range from AI document searches enabling users to comb archives like historians to meticulous 3D digital recreations of heritage sites offering an evocative (and educational) experience regardless of location.

Summary

Tech Reveals the Past

Emerging tech is unlocking innovative ways to access and engage with history, stimulating involvement from new audiences in the process. Tools range from AI document searches enabling users to comb archives like historians to meticulous 3D digital recreations of heritage sites offering an evocative (and educational) experience regardless of location.

Digitised Artistic Interactions

Museums and art exhibitions are experimenting with tech as a tool to engage visitors. Strategies range from gamified art treasure hunts (which reward players with virtual swag) and conversations with digital personas (enabled by generative AI) to interactive installations that gift participants with one-of-a-kind blockchain-based collectables.

Tech Reanimates Heritage Sites

Digital tools are providing consumers with more thorough immersion in heritage sites regardless of location. While museums may offer ultra-evocative video-led experiences to connect visitors with the past, there’s also a push to use everything from metaverse technologies to 3D animations to enable remote virtual adventuring.

Tech Tools & the Future Museum

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?

Topics

Want to see the full report?

Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you.

Book a demo with us today to discover more.

Want to see the full report?

Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you.

Book a demo with us today to discover more.