Seamless Threat Defence

Securing Online Identities

Social Safety Initiatives

Protecting Data Privacy

To confer a sense of physical protection, tech companies are launching products and services that address personal safety concerns. The best solutions knit into pre-existing routines. See UK app Walksafe, which provides directions for low-crime walking routes, or Uber’s addition of a mid-trip emergency button.

To confer a sense of physical protection, tech companies are launching products and services that address personal safety concerns. The best solutions knit into pre-existing routines. See UK app Walksafe, which provides directions for low-crime walking routes, or Uber’s addition of a mid-trip emergency button.

Summary

Seamless Threat Defence

To confer a sense of physical protection, tech companies are launching products and services that address personal safety concerns. The best solutions knit into pre-existing routines. See UK app Walksafe, which provides directions for low-crime walking routes, or Uber’s addition of a mid-trip emergency button.

Securing Online Identities

In an increasingly online world, consumers’ protection safeguards must encompass their digital lives. From creating a safety-first metaverse, to tackling online stalking, to advancing children’s cyber-safety literacy, we explore how brands can help consumers stay secure online and retain autonomy over their virtual identity.

Social Safety Initiatives

Tech-led protective services can also address safety concerns unique to urban and natural settings. Innovations across city infrastructure, danger alert systems and artificial-intelligence-enabled conservation are updating large-scale protective strategies for 21st-century issues.

Protecting Data Privacy

To deliver their safety-enhancing technology, many digital brands are asking users for significant forfeits in privacy. However, as ubiquitous tracking tech begins to intersect with legal concerns, consumers are becoming savvier about their data confidentiality and their right to protect their digital lives.

Published 29 August 2022

Author
Elspeth Taylor
8 min read
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Personal security is a consumer priority, as rising gun violence in the US and widely publicised femicide incidents in the UK sharpen people’s sense of physical vulnerability. Meanwhile, virtual concerns – like online stalking and youth safety – make data privacy increasingly important. Against this fraught backdrop, Stylus investigates the new tech solutions promising protection and peace of mind.

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