Consumer appetite for omni-channel and in-store tech is strong: 70% of Americans want online and offline shopping journeys to connect (Jumpmind, 2024). From revolutionising fitting rooms, advanced spatial technology and omni-channel booking tools to multisensory immersion, disability-inclusive augmented-reality-(AR)-led wayfinding/navigation, diagnostics that flex to associate-led analysis, and self-service technologies, we dissect winning in-store retail tech.