Tech Tackles Workplace Social Fatigue
Published 29 June 2023
2 min read
In 2023, 69% of US-based remote workers are experiencing burnout from digital communication tools, while 53% say remote work tech makes it more difficult to connect with co-workers (Forbes, 2023). This widespread dissatisfaction is spurring tech brands to devise new virtual engagement tools that streamline social interactions and corporate communication.
- Aiding Video-Call Fatigue: Among remote workers, video-call fatigue is rising. In response, Microsoft has launched animated digital avatars that offer visually engaging stand-ins for video-call participants. According to Microsoft, only 30% of hybrid meetings are conducted with cameras on, even though video usage encourages meeting participation (Microsoft, 2023). These avatars provide employees with a camera break while still allowing for more engagement and effective collaboration.
Similarly, Apple’s newest operating system adds Reactions to video calls. The feature enables users to integrate effects, such as confetti, balloons and hearts, into their meetings – a strategy to express themselves without needing to speak. Reactions can be triggered manually or by physical gestures (such as a thumbs up). The application works with Apple’s FaceTime and American video-call platform Zoom.
- Prototyping Tech-Enabled Charisma: Alongside the rise of artificial-intelligence-(AI)-fuelled social media platforms (see Digi-Dating Refresh in Rewiring Pleasure), emerging tools are plugging AI into real-time interactions. In the US, Stanford University student Bryan Chiang built an AI-equipped pair of glasses, dubbed RizzGPT. These combine ChatGPT with an augmented-reality monocle by Brilliant Labs to listen to the wearer’s conversation and propose appropriate responses. It’s positioned as a tool to mitigate stressful interactions for neurodivergent individuals, or those with social anxiety – especially useful as people rehabituate themselves to consistent in-office socialisation.
For more on workplace communication, see The Brief.